Cook and Becker

Nerds love art too

fabrique
concept
identity
branding
conversion

What started at the attic grew out into a successful business. Art prints of known and lesser known games and artists, all the way up to commissioned artwork. It's not just for the nerds amongst us, its for artlovers as well.

With a target audience almost completely restricted to nerds and game fanatics the problem was presented. How to attract a new target audience to visit the website, without loosing the current customerbase. With 90% of all transactions being made in foreign countries like, Germany, the UK, America and China.

The brand of Cook and Becker is repositioned as a brand that suits the modern art lovers without alienating the inner 'nerd'. Boldness carries the brand and emphasizes the cheeky roots of where it all came from. It is therefor that we introduced a purely graphical identity with refined elements and created a contrast with bold statements and hidden game references. Catering to the visitor in a way that is easy on the eyes but with loads of layers.

Next to branding the core of the website is selling the artworks, therefor conversion is key. How did we balance that with pure esthetics? Simply by making clear choises. Conversion is what drives us on the pages close to the shopfunnel, for all the rest esthetic gets is prime position. But there are exceptions, the bigges can be found on the product detail page. It is this page where we make the artwork shine, so no focus on text or explaination the hero is the artwork. That is why we chose to just show the artwork, price and a buy option. Want to know more about the artwork? Simply close the modal and dive in to the actual pdp.

By making strong choise like this we ended up with a high branded website that displays the artworks in ways not common to the online audience. Adding the wits of e-commerce creates a balance between high-end gallery and nerdy shop, it is chique for the mass

Designed at Fabrique | This project is being launched in 2019

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Contemporary overall look and feel.
Bold choices in the use of imagery on detailpages.
Balance between conversion and branding.
Attention for detail.
Fully responsive, of course.